How to understand that this is fake? Nike, Adidas, New Balance.

Many of us are often the victims of unscrupulous sellers of sports shoes. And the most famous sports brands are a tidbit for the fake market. Absolutely all manufacturers of branded sports shoes are trying to combat counterfeiting, but the market, unfortunately, remains littered with fakes.

Adidas, Nike, and New Balance these brand sneakers are currently faked most often. Therefore, we will try to explain to you how to distinguish the original from the fake on the example of these products.

How to distinguish fake Adidas

Pay attention to the label

The first thing you should pay attention to in brand sneakers is the sticker on the inside of the tongue. We evaluate the appearance and quality of the firmware. All information should be clearly visible, and the sticker itself should be located strictly in the middle of the part.

Information that is on the original label without fail:

Factory number;
Date of manufacture;
Article number;
Batch code;
Unique code.

The first and most important thing to do is check the unique code of the left and right shoe. They must be different. If the codes match, this is 100% fake. This feature is explained by the fact that left and right sneakers are sewn in different factories to avoid theft. By the way, the same applies to Reebok.

The batch code on the tongue label must necessarily correspond to the code on the box.

If you Google an article number, the photos of this particular model should show up from the official site. If this does not happen or photos of other models are show up, this is fake. There are special programs for determining the authenticity of the product, one of them is IGepir. Using this program, you can scan the barcode and determine the manufacturer.

Check the insole

If the insole is removed, then take out and carefully check what is under it. The sole should be with neat firmware or, if without firmware, it must be made of thick pressed paper. The brand logo must be symmetrically located on the insole itself.

Sneakers should be neat, without glue stains, with even seams. All stickers or stripes are symmetrical and clear.

How to distinguish fake Nike

Sneakers of this particular manufacturer are faked most often. There are several details on which you need to focus, determining the originality of this shoe, namely:

1. Smooth and neat seams that do not cross and do not touch the inscription;

2. Lack of spots of glue, "agnails", gaps, crevices;

3. Lanyard holes should be neatly crafted;

4. The brand name on the sneaker is written in caps;

5. Insole: support on the side and under the heel, vents. On the front and back of the insole is the name NIKE. On the edges of the insole there should be zigzag cuts so that it does not slip;

6. The sole should be matte and rough, as it is made of expensive composite materials. At fakes it is glossy, shiny;

7. The smell should not be chemical and unpleasant;

8. Sneakers should be packed in a brand box;

9. Under the insole, the sole is solid, perfectly flat, nothing should be pressed through;

10. Original sneakers are produced in factories in Indonesia, Vietnam and China;

11. The price varies depending on the model, the average - from 90 to 150 $, all that costs less is fake;

12. A private seller's offer of the entire size range (with rare exceptions) is a clear sign of a fake.

How to distinguish a fake New Balance

Favorite sneakers Steve Jobs. It was to them that he preferred in the last years of his life.

Distinctive features of New Balance

First of all, a model of such a coloring must be presented on the official website of the manufacturer.

Seecond of all, the strip on the sole should be smooth and symmetrical. The inscription ENCAP, in capital letters should be clearly visible. The rubber on the back is thick, well glued. Gaps, crevices, etc. are not allowed.

The inscription on the back of New Balance is clear with an even stitching. Letters should not be interconnected.

The label on the inside of the tongue must be present. The serial number on it should match the barcode on the box.

The sticker should glow under ultraviolet light, with the exception of sneakers that were made in England.

New Balance sneakers are made at factories in Indonesia, Vietnam, China, USA, UK.

This is how the main recommendations for buying original sneakers look. And remember, high-quality shoes are the correct posture and healthy joints, so choose them with special care and do not save on your health.